Considering that she was known mainly as Gigi Hadid’s little sister only a couple of years ago, Bella Hadid’s star has risen considerably – and the latest string to her bow is her new role as Dior make-up ambassador. Having made headlines in Cannes thanks to that Alexandre Vauthier dress and having walked for the likes of Topshop Unique, Balmain and Marc Jacobs previously, the 19-year-old will also walk in Dior’s cruise show at Blenheim Palace today – her first official outing for the fashion house.
Since most of her fans are likely internet-savvy millennials, Dior has wisely chosen to celebrate the collaboration online – via a series of beauty videos with Peter Philips, the creative and image director for Dior Make-up, launching on June 6 2016 and, in the words of Dior, “sharing her favourite items as she takes part in a fun and quirky make-up experience”.
Hadid joins a fashion family including Natalie Portman and Jennifer Lawrence, who have also starred in Dior beauty campaigns in the past year.
31 MAY 2016 Lisa Niven, Vogue.co.uk